Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

• Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
• Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
• Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
• Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Get everything you need to plan and launch a web site, including detailed instructions and clear-headed advice on ready-to-use building blocks, powerful tools like CSS and JavaScript, and Google's Blogger. The thoroughly revised, completely updated new edition of Creating a Web Site: The Missing Manual explains how to get your site up and running quickly and correctly.

5 Tips for Budding Web Site Creators
By Matthew MacDonald

These days, aspiring Web site creators like you pick up a lot of Web-design theory before you start working on your pages. But as deadlines loom and the value of “do it right” falls victim to the imperative to “do it right now,” even the best of us sometimes toss good practice out the window. That’s perfectly understandable and no cause for panic—after all, if Web weavers waited until their pages were perfect before uploading them, the Internet would be a very lonely place indeed. However, sometimes innocent-seeming shortcuts can cause headaches later on. Here are a few pieces of Web advice that site creators ignore at their own risk:

1. Always include a doctype. Web browsers can translate two languages into Web pages: old-school HTML and today’s XHTML. You have to tell the browser which language (called markup) you use, and you do that with a document type definition, better known as a doctype. Doctype is arcane code that looks like this: < !DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN” "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> If you forget to include a doctype, your pages will appear annoyingly inconsistent. That’s because some browsers, including Internet Explorer, switch into a backward-compatibility state known as quirks mode when they encounter unidentified markup; in essence, they attempt to act like an outdated browser from the 1990s. Common problems that result include text that appears at different sizes in different browsers and layouts that wind up in different configurations depending on your browser.

2. Keep formatting instructions out of your markup. In a rush, it’s easy to get lazy and apply inline styles (or even worse, formatting tags like < font > ) to a page’s XHTML or HTML. But it’s rare for a web site creator to use a particular format just once. Most often, you’ll use a design--say for a column, heading, or note box--elsewhere on the same page or on another of your site pages. To ensure consistency across your site and to make it easier to fine-tune the look and feel of your pages, move all your formatting instructions to a central location: an external style sheet. That way, when a browser processes a page, it grabs this central set of instructions and applies them to the page (see the illustration for the sequence of events).

It’s a similar story on the Web, where a site with empty pages, “under construction” messages, and vague promises of upcoming content will send visitors away in droves. Yes, it’s true that your Web site won’t be complete when you first upload it. But make sure that what’s there is genuinely useful on its own, and don’t draw attention to gaps and shortcomings. Instead, keep improving what you’ve got.

4. Think twice before you adopt copy-and-paste design. Typically, Web sites use the same page design across all their pages. For example, noodle around Amazon and you’ll always see a menu header at the top of the page and a sidebar on the left. There’s a very special circle in Dante’s Inferno reserved for Web developers who try to achieve consistent design by copying and pasting their XHTML from one page to another. It’s almost impossible to manage or modify this mess across all your pages without making a mistake, even if you have a small Web site. If you need a repeating page design, pick a suitable solution from the available options, each of which comes with its own caveat. Your can use server-side includes (which require Web host support), page templates (provided you have a Web design tool like Adobe Dreamweaver or Microsoft Expression Web), frames (which can exhibit quirks), or a Web development platform (if you’re willing to take a crash course in programming).

5. Keep an eye on your visitors. Is anyone here? There’s no point in having a Web site if you’re not willing to pay attention to what content draws and keeps visitors and what falls flat on its face. Remarkably, the best way to do that is with a free yet industrial-strength service called Google Analytics. You simply copy a small bit of tracking code to each of your pages and within hours you’ll be able to answer questions like “Where do my visitors live?”, “How long is a typical visit?”, and “What pages are their favorites?”

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Updated version of the bestselling Dreamweaver Bible series

Packed with hands-on instruction and step-by-step tutorials, the Dreamweaver CS5 Bible has everything you need to harness the incredible power of this amazing Web development tool. Starting with Dreamweaver basics, expert author and Adobe guru Joe Lowery (Adobe CS4 Web Workflows and Adobe Dreamweaver CS4 Bible) guides you through the ins-and-outs of Dreamweaver showing you how to build dynamic, data-driven sites in no time.

• Details how to use Dreamweaver with PHP, ASP.NET, ColdFusion and more to access and work with live backend data
• Describes designing for and working with popular Content Management Systems (CMS) including WordPress, Joomla, and Drupal
• Includes how-to's on using HTML, CSS, and JavaScript in Dreamweaver to build attractive dynamic websites, as well as comprehensive information on creating and working with both design and code templates to provide consistency across a web site with minimal effort

Dreamweaver has established itself as one of the leading Web development tools and Dreamweaver CS5 Bible is the must-have learning tool and reference guide for any Web developer using Dreamweaver.

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

• Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
• Discusses how to communicate with a webmaster or developer to assist with installation
• Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
• Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.